Case overview
Eurokars Group, representing BMW, Rolls-Royce, and MINI, introduced its new BMW Retail.Next and MINI Retail.Next facility at Leng Kee Road, signaling a new era in luxury automotive retail. As part of the launch festivities, Eurokars aimed to incorporate cutting-edge technology that could offer visitors an interactive and memorable experience while aligning with the innovation-driven DNA of their brands. VizioFly was engaged to develop a custom Augmented Reality (AR) solution that would not only captivate attendees but also seamlessly integrate into the premium environment of the showroom. The result was a highly engaging AR experience that added a futuristic digital layer to the physical presence of the showcased vehicles.
The Brief
Eurokars tasked VizioFly with enhancing the car launch experience by bridging the physical and digital worlds. The objective was to allow showroom visitors to scan a stand placed beside each car and instantly trigger an immersive AR trailer that animated the vehicle’s design and features. This digital overlay would include dynamic 3D visual elements rising from what appeared to be a flat screen, turning a conventional showroom into an interactive stage. The AR experience needed to be intuitive, mobile-friendly, and reflective of the luxury and innovation associated with BMW and MINI brands all while operating seamlessly in a live event environment.
Our Approach
To deliver on the brief, we designed and deployed WebAR technology that required no app downloads ensuring ease of access for all visitors using just their smartphones. Each stand included a custom QR code that, once scanned, launched an animated trailer with embedded 3D visuals of the car, including logo animations, floating text, and stylized vehicle highlights. The content was crafted to align with the premium branding of BMW and MINI, focusing on sleek transitions and cinematic effects. By combining motion graphics, spatial anchoring, and AR storytelling, the experience transformed how guests interacted with the vehicles elevating the launch into an immersive, share-worthy moment.
