Under Armour Singapore aimed to create an unforgettable experience for the participants of the Standard Chartered Singapore Marathon 2017 as the main sponsor of the event. To align with their innovative brand identity and promote their upcoming apparel launch, Under Armour sought to introduce a unique mobile VR game at the race pack collection.
VizioFly was tasked with creating a mobile VR game that would enable users to run along the roads of Marina Bay, complete with iconic landmarks while picking up Under Armour collectibles. The game would showcase Under Armour’s technology and immerse players in a uniquely Singaporean experience.
To achieve Under Armour Singapore’s vision, VizioFly developed a mobile VR game that transported players to Marina Bay, complete with stunning visual graphics of iconic landmarks such as the Merlion and the Singapore Flyer. Users could pick up Under Armour collectibles while “running” along the race course, providing a unique way to showcase Under Armour’s technology and generate excitement for the brand’s upcoming launch.