UnderArmour Running VR Game

As the main sponsor of the Standard Chartered Singapore Marathon 2017, UnderArmour Singapore sought to deliver a unique experience that would align with their innovative brand identity and tease the upcoming launch of their new apparel during the SCSM Expo.

As part of UnderArmour’s retail showcase at the race pack collection, VizioFly developed a mobile VR game where users could ‘run’ along the roads of Marina Bay, complete with iconic landmarks while picking up UnderArmour collectibles. With a scenic view and custom-branded environment, players immersed themselves in a uniquely Singaporean experience, enabled by UA’s technology.

  • Client

    UnderArmour

  • Category

    • Virtual Reality Game
    • Animation