Case overview
A century-old colonial bungalow in Singapore served as the venue for a special event hosted by renowned luxury fashion label Louis Vuitton for its illustrious clientele. Virtual Reality (VR), which was used at the event, gave guests the chance to fly through the Central Business District (CBD) skyline and the Botanic Gardens before arriving at the iconic LV Boutique at Marina Bay Sands. The purpose of the event was to demonstrate how tradition and technology can combine to create a singular and unforgettable experience.
The Brief
Louis Vuitton sought to provide a unique experience for its most cherished clients by introducing Virtual Reality technology. The aim was to blend heritage and frontier technologies to showcase the iconic LV Boutique at Marina Bay Sands and the colonial bungalow while also taking guests on a virtual tour of the CBD skyline and Botanic Gardens.
Our Approach
VizioFly provided cutting-edge Virtual Reality technology that allowed guests to experience a breathtaking flight through the CBD skyline and Botanic Gardens, finally landing at the LV Boutique at Marina Bay Sands. The use of VR technology allowed Louis Vuitton to showcase its brand identity and heritage while also embracing modern technology. By providing a unique and unforgettable experience, we successfully showcased how heritage and technology can work together to create an immersive experience for guests.
