3M Novec 1230 Augmented & Virtual Reality

In the world of industrial materials, marketing a product in an impactful manner is no easy feat. For its Novec 1230 Fire Suppression System, 3M Singapore sought to engage new clients with a visual display of its liquidless fire extinguisher. However, live product demonstrations are costly and difficult to organize, so 3M had to break boundaries and create a mobile sales tool unlike any flyer, poster, or video.

VizioFly provided an integrated approach to achieve 3M’s marketing objectives: Firstly, an Augmented Reality application that allowed users to scan a flyer and activate a CGI office environment on fire, which could be put out in an instant with the Novec 1230 system. Secondly, a Virtual Reality application which included the world’s first 360-degree green screen special effect, applying a live-action recording of the Novec 1230 in action to multiple VR environments. Through VizioFly’s innovative solutions, 3M now has a mobile, low-cost, and engaging product demonstration that leverages immersive media into sales conversions.

  • Client

    3M Singapore

  • Category

    • Virtual Reality 360° Video
    • Augmented Reality
    • Android Mobile Application