What is Augmented Reality?
Augmented reality is one of the most exciting technologies that have found it’s way into the lives of companies as a way to engage with customers. But what is Augmented Reality (AR)? Simply put, it is the combination of an actual environment plus digital information. At a Ted Talk recorded in February 2016, Alex Kipman, the man behind the Windows Holographic, described AR as a technology that works to “bring 3D holographic content right into our world, enhancing the way we experience life beyond our ordinary range of perceptions’. This enhancement of the real world creates an ‘augmented’ world. We call this Augmented Reality.